- Attendance Check and Warm-Up
- Comparing with a Partner
- Researching Gender-Based Marketing
- Teaching the Other Half
- Analyzing PowerPoint Presentations
Homework:
Complete your outline (a rough draft of a PowerPoint, Keynote, Prezi, Google Slide, etc.) for your RA presentation by the Monday after Thanksgiving (1 December).
Additionally, by the last day of class, 10 December, you will need to complete the following:
Additionally, by the last day of class, 10 December, you will need to complete the following:
- A final reflection that responds to any of these questions (or a mix). This should be thoughtful and well-developed. This is an opportunity for you to reflect and for me to get valuable feedback so that the class can improve and so that I can become a better teacher:
- If you were an ESL 111 instructor in the spring, how would you teach the class? What would you focus on, what would you do the same as me, and what would you do differently?
- If you were to take the one most useful thing you have learned in ESL 111 and explain it to a friend, what would you tell them? Why that thing? How would you explain it?
- What was the highlight of ESL 111? Why was this the best part? What was the low of ESL 111 (not counting anything like attendance issues)? Why was this the worst part? What advice would you give future ESL 111 students?
- A final collection of Writer's Help exercises based on any feedback I gave/give you in your Unit 2 and Unit 3 essay. Use this template. You may not use the same exercise that you used before on here.
The Details
Schedule of events:
1. [5 minutes] Attendance Check and Warm-Up:
We are going to jump right in with a little more analysis: download this document and fill in the first part answering these questions:
- How many target audiences can you think of? (List at least 6 total)
- For each target audience, what kinds of products would they be interested in? (List at least 5 products for each audience)
Now, scroll down to Part 2 of that document and discuss these three questions with the person next to you. Be prepared to report your findings.
- How are products related to the target audience?
- Do any of the products that you listed have more than one target audience? If not, try to think of products that have more than one target audience.
- How would you appeal to the different target audiences? (List at least 3 ideas for each target audience)
For the next step, we are going to divide the class in half. One half will click on the left and the other on the right:
| Left Link Marketing to Men | Right Link Marketing to Women |
|---|
After reading the article and watching the video (pay special attention to the last paragraph), answer the following question about the marketing strategies being presented:
- Who is the target audience?
- What kinds of products are being sold?
- What are the best ways to appeal to the target audience?
- Have the marketing strategies changed over the years? If so, how?
- How accurate were your predictions from earlier?
- Do you agree with the video and the article? Why or why not?
Now that you are experts in either marketing to men or to women, each pair should join another pair and teach them what you know. Focus on talking about:
- Your target audience
- The types of products that are usually sold to your target audience
- The best ways to appeal to your target audience
And quickly compare:
- How are the marketing strategies similar.
- How are the marketing strategies different.
- Describe the commercials that you watched to your group members. Would these commercials work on you?
Back in just pairs, it's time to put this into practice with the commercial you submitted to me for your final presentation.
| PowerPoint 1 Actual student sample; Only content remains-- visual elements have been removed | PowerPoint 2
Open in PowerPoint
and not Google Drive
so that you can see all
the fun animation! ;)
|
|---|
- How do bad visual effects influence you as a viewer?
- How does bad content influence you as a viewer?
- What is more important, content or visual effects?
- How much text should a powerpoint have on each slide?
- For each PowerPoint, note at least two changes that you would make to improve them.
Once you have answered the questions for yourself, turn to your partner and discuss these:
- Are your rankings similar or different?
- If the rankings were different, why?
- Do you agree with the changes that your group members want to make?
Complete your outline (a rough draft of a PowerPoint, Keynote, Prezi, Google Slide, etc.) for your RA presentation by the Monday after Thanksgiving (1 December).
Additionally, by the last day of class, 10 December, you will need to complete the following:
- A final reflection that responds to any of these questions (or a mix). This should be thoughtful and well-developed. This is an opportunity for you to reflect and for me to get valuable feedback so that the class can improve and so that I can become a better teacher:
- If you were an ESL 111 instructor in the spring, how would you teach the class? What would you focus on, what would you do the same as me, and what would you do differently?
- If you were to take the one most useful thing you have learned in ESL 111 and explain it to a friend, what would you tell them? Why that thing? How would you explain it?
- What was the highlight of ESL 111? Why was this the best part? What was the low of ESL 111 (not counting anything like attendance issues)? Why was this the worst part? What advice would you give future ESL 111 students?
- A final collection of Writer's Help exercises based on any feedback I gave/give you in your Unit 2 and Unit 3 essay. Use this template. You may not use the same exercise that you used before on here.
Attribution: This lesson is part of a group project by students of the University of Illinois' EIL 511: Task-based Language Teaching class, Hamzeh Abbadi, (the leader in drafting/adapting this lesson), Martha Gast, Muna Salim Saleh Aullad Thani, Chelsea Coronel and Jon Bair. This lesson is a modification of Jill Tschopp Huang's 2014 lesson.
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